'Cover Start K with Toyota' is an event held at KCON, the largest K culture festival worldwide, hosted by amazer and CJ E&M for the global fans who love K-POP.
Applicants who won the event participated in the KCON 2019 NY's KCON concert free-show in person, and were given various prizes such as 1:1 meetings with stars and participating in the red carpet at the KCON 2019 NY.
6 teams of singers and dancers performed in the KCON NY Convention stage along with a live spot poll, with the surviving team performing on the KCON NY's M Countdown Concert Free-show Stage as well as having a 1:1 meeting with stars.
Amazer's major users are Z-generation prosumers (produce+consumer), who provide at least 300 thousand reactions and cover videos per year.
Moreover, at least 96% of the users are in global KPOP video communities overseas, which makes the application indispensable for global expansion for K-POP artists through collaboration events with artists such as MOMOLAND and MONSTA X.
KCON, the largest K Culture Convention Worldwide is on its 8th year since 2012, providing Mnet's K-POP concerts as well as their famous lifestyle content of Korea such as drama, beauty, fashion, and food to overseas fans.