KICON ENT. Drives Global Expansion of K-Beauty Through Strategic Influencer Collaborations
KICON ENT., a Seoul-based influencer business agency, is rapidly emerging as a key global bridge connecting top international influencers with leading Korean medical beauty clinics and K-beauty brands.![[Image by KICON ENT.]](https://www.koreadaily.com/data/photo/202504/30/537ecdd3-f2e7-409a-9372-4358a82eb055.jpg)
[Image by KICON ENT.]
Through ongoing collaborations with top-tier influencers with KICON ENT. has successfully generated significant online exposure and tangible growth for its partner clinics and cosmetic brands. These campaigns have not only boosted global awareness of K-beauty but also led to measurable business results for Korean companies.
The company has already facilitated numerous paid campaigns and complimentary treatment collaborations, helping influencers create authentic content while opening new global markets for Korean beauty businesses.
“Through KICON, we aim to elevate Korean medical and beauty brands onto the world stage by leveraging the credibility and reach of global influencers,” said Ji Woong Keun and Ji Hyun Keun, Co-CEOs of Afformation, the parent company of KICON ENT. “We’re committed to expanding the global footprint of K-beauty and creating sustainable growth for both influencers and our Korean partners.”
As part of its ongoing efforts, KICON ENT. will be welcoming a new wave of influencers to Korea next month for hands-on collaboration campaigns.
With a unique approach combining strategic influencer matchmaking, expert local support, and curated branding, KICON ENT. continues to redefine how K-beauty reaches the global stage.
최지원 기자
with the Korea JoongAng Daily
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