Job Position: Digital Marketing and Research Analyst
Primary Job Responsibilities: -Support marketing projects and initiatives for digital media channels across sales and marketing.
-Collect data on traffic sources and sales activities from digital products, and research clients’ brand and industrial trends.
-Execute analytics projects focusing on readership growth, digital media usage and revenue, and oversee marketing analytics phases of marketing projects to plan and guide marketing strategies.
-Generate reference for proposals, media plans aligned with objectives and potential for KPI (Key Performance Indicator) growth, along with offline event planning, wrapping up with post-campaign data reports and placement proofs.
-Provide strategic and technical direction for customer analytics including defining Key Performance Indicators (KPIs) and methodology, and design test-and-learn experiments.