HelloChan Introduces ‘Conflowists’ – A New Strategic Framework That Drives Sales Beyond Ads”

As the digital advertising market becomes increasingly saturated, ad costs are rising while return on ad spend (ROAS) continues to decline. Amidst this trend, a new strategy that goes beyond the structural limitations of advertising to design tangible sales conversions is gaining attention.

[Image by HelloChan(헬로우찬)]

HelloChan(헬로우찬), a company specializing in content-based distribution strategies, has unveiled ‘Conflowists’, brand conversion flow architects, and announced the official launch of the campaign starting this May.
Under the slogan, “Ads no longer drive sales—flow does,” the campaign focuses on designing conversion structures rather than merely generating exposure.
 
■ Who Are the Conflowists? Experts in Designing Brand Conversion
HelloChan defines ‘Conflowists’ not as traditional ad planners, but as strategists who design the customer’s purchase journey (Flow) by connecting advertising, content, commerce, and distribution into a single organic system.
Through the Conflowists framework, HelloChan integrates advertising, commerce, logistics, and conversion into a unified structure, with the ultimate goal of creating a system that generates real sales for brands.
 

■ Key Strategic Executions of the Conflowists Framework:     
• Designing SNS-based commerce campaigns     • Building global distribution conversion flows, including expansion into China     •  Structuring content-driven conversion systems using platforms like Naver Blog and Instagram
HelloChan emphasized, “When the stages of advertising, content, purchase, and review are disconnected, effectiveness drops. The key lies in designing a seamless journey—from search to purchase—and building a content-driven conversion system.”
 
■ What’s Next?
Through the Conflowists campaign, HelloChan plans to sequentially unveil real-world applications such as influencer group-buying campaigns, live commerce events, and KOL marketing in China. The company also intends to launch strategic workshops and consulting programs focused on brand conversion design.
  

최지원 기자