COSNORI to Join ‘K-Collection with KCON LA 2025’ in Los Angeles

Korean beauty brand COSNORI is set to participate in ‘K-Collection with KCON LA 2025’ (hereafter K-Collection), taking place in Los Angeles from August 1 to 3.
 

[K-Collection with KCON LA 2025 Poster]

K-Collection is a global business exhibition held in partnership with KCON, designed to support the international expansion of Korean small and medium-sized enterprises (SMEs) in the consumer goods sector. The event will spotlight leading Korean brands across a range of categories, including beauty, household products, food, and fashion.
 
Through its participation in the K-Collection booth, COSNORI aims to further solidify its standing as a flagship name in the K-beauty scene. The brand will showcase an extensive lineup of makeup products to U.S. consumers — from longtime bestsellers like the W. Dress Tone-Up Cream and Long Active Eyelash Serum, to breakout items such as the Fluffy-Fit Cushion and PDRN Shot 675, which have recently gained strong traction among beauty enthusiasts.
 
Among its featured products, COSNORI’s Long Active Eyelash Serum stands out as Olive Young’s first vegan-certified eyelash serum, recognized for its high quality and multiple beauty award wins. The formula includes patented peptides to help strengthen and revitalize lashes, along with hyaluronic acid for deep hydration. Its tear-like pH water base ensures a gentle, non-irritating application suitable for sensitive eyes.
 

Also drawing attention is the Eyelash Tinting Serum, a black-colored lash serum that delivers a built-in mascara effect. This product has been steadily gaining popularity in Japan and other markets, fueled by the global influence of K-beauty.
 
A COSNORI representative stated, “We are excited to be part of this year’s K-Collection. It’s a valuable opportunity for us to directly connect with global buyers and U.S. consumers. We look forward to showcasing the excellence of COSNORI products to the world.”
  

정현식 기자