Korea is known for its vibrant culture, delicious food, and world famous beauty trends which have been captivating people’s attention from all over the world. With the global rise of K-beauty, more visitors are seeking hands-on experiences that let them immerse themselves in the country’s beauty culture. From K-pop inspired makeup looks to personal color analysis and customized skincare consultations, these interactive activities have become must try experiences for tourists and beauty enthusiasts alike.
One of the most popular destinations for such experiences is Beauty Play, a K-beauty experience center located in Myeong-dong, Seoul’s bustling beauty and fashion district. The space offers visitors a chance to explore the artistry and science behind Korean beauty. In a recent video of the social media channel WikiPicky, the guests take part in personal color analysis sessions where experts determine which tones best complement their skin or try out professional makeup services that recreate the looks of popular K-pop idols. The center also provides opportunities to test the latest Korean skincare products and learn personalized beauty routines straight from professionals.
[Image by Beauty Play]
One of the main highlights at Beauty Play is the K-pop Idol Makeup Class, an experience that attracts both locals and international visitors eager to step into the world of Korean glamour. Conducted by a professional makeup artist, the class begins with an introduction to the latest beauty trends inspired by K-pop idols from the dewy, natural “glass skin” look to bold stage ready makeup seen on popular performers.
Participants then watch as a volunteer is selected from the audience to receive a full idol-style makeover. Throughout the session, the artist explains each technique in detail, discussing the choice of products, color tones, and application methods that create Korea’s signature beauty style. The interactive format allows participants to not only observe but also ask questions and gain hands-on insight into what defines modern K-beauty. For travelers, it’s a rare opportunity to experience firsthand the artistry that shapes the global phenomenon of Korean beauty culture.
[Image by Beauty Play]
Beyond the makeup brushes and color palettes, Beauty Play represents how Korea’s beauty culture has evolved into an interactive and inclusive experience, one that welcomes everyone, regardless of background or expertise.