David Yong Continues His Support for AMANG Children’s Charity Bazaar

“Investing in Children’s Today Is the Most Sustainable Form of ESG”

[Image by AMANG]

Global business leader David Yong has once again joined the AMANG Children’s Charity Bazaar, hosted by children’s lifestyle magazine AMANG, continuing his commitment to creating social value for children and advancing sustainable ESG practices.
 
This participation goes beyond a one-time contribution and reflects David Yong’s long-standing philosophy of consistently supporting social initiatives centered on children and families. In particular, it highlights his sustained interest and active engagement in child-friendly ESG initiatives rooted in culture, education, and the arts.
 
Commenting on his involvement, David Yong stated:
“ESG is not about grand slogans, but about the choices we make for the future. Taking part in efforts that positively impact children’s lives and their environment is the most fundamental form of sustainable management. Investing in children’s today is, in my view, the best way to safeguard society’s tomorrow.”
 
The AMANG Charity Bazaar is a public-interest initiative designed to expand cultural welfare for children, families, and multicultural communities. By using exhibitions, performances, and cultural content as its core mediums, the event has established itself as a participatory ESG-sharing platform where companies and individuals come together. Rather than focusing solely on donations, the bazaar emphasizes broadening access to culture while supporting children’s emotional and social development.

 
This year’s event brought together a wide range of companies and institutions alongside David Yong, including Shinhan Bank’s inclusive delivery platform “Ttanggyo,” LG StanbyME 2, Power Entertainment, Le Space, K-Hyundai Museum of Art, My Art Museum, Giantstep, Brush Theatre, Urbanplay, the performance Jump, the exhibition Naemamsok Everyone’s Thousand Character Classic, Team Play, The Three Little Pigs, Pinocchio, Let’s Play, Art & Artist, Queen Company, Naturavita, and BBRIAN (VIVIAN). These partners from the culture, arts, and lifestyle sectors reinforced the shared mission of solidarity for children.
 

[Image by AMANG]

Notably, the charity bazaar has drawn attention for expanding corporate social contribution beyond one-off donations into a participatory model that integrates brand value with ESG strategy. Participating companies realized ESG values organically through content provision, in-kind sponsorships, and cultural programs, while engaging directly with consumers and families.
 
Hoon Lim, CEO of PPTech Korea Co., Ltd., the publisher of AMANG, commented:
“David Yong’s continued involvement clearly demonstrates that ESG initiatives for children are not a passing trend, but a long-term investment in society. We hope this charity bazaar becomes a new benchmark for ‘shared positive impact’ for both individuals and companies.”
 
David Yong also officially expressed his intention to continue supporting AMANG’s public-interest projects centered on children and families in the future.
 
Founded in 2005, AMANG has spent the past 20 years highlighting children’s healthy lifestyles and cultural development. Through this charity bazaar, the magazine is further expanding the role of media beyond reporting and content creation toward action and connection. Moving forward, AMANG plans to continue developing sustainable cultural welfare projects for children and families in collaboration with companies, institutions, and individuals.
 
David Yong’s latest initiative is widely regarded as a symbolic example of how ESG can generate social trust and future value beyond financial performance. In particular, this child-centered social contribution model stands out as an open platform that allows business leaders, cultural and entertainment figures, public figures, and opinion leaders to participate in their own ways. As individuals and organizations across sectors unite around positive impact for children’s lives and futures, attention is growing on whether this initiative will evolve into a broader, sustainable alliance involving more celebrities, opinion leaders, and corporations.
  

정현식 기자