Unique Running Brand ‘Alex Zono’ Signs Strategic Partnership with MXN KR, Securing a ‘K-Logistics Hub’ for Asia-Pacific Expansion

Alex Zono, a premium running apparel brand with a powerful global fandom driven by unique design and functionality, has entered into a strategic business partnership with MXN KR, a global commerce integrated solution provider, to expand its presence in the Asia-Pacific market.
 

[Image by Alex Zono]

Alex Zono selected MXN KR as its strategic gateway to the rapidly growing East and Southeast Asian markets, including Japan and Singapore, as its core partner. At the heart of this collaboration are MXN KR’s innovative solutions—MINT Pay and MINT Fulfillment—based in the Incheon Free Trade Zone (FTZ).
 
MINT Pay is a service where MXN KR acts as the Korean branch for global brands. Since South Korea does not operate IOR (Importer of Record) or ACP (Attorney for Customs Procedure) systems similar to those in the U.S. and Japan, global brands often face significant barriers. MXN KR provides payment agency services as the importer and seller of record. Through MINT Pay, global brands can hold stocks in Korea and achieve rapid market expansion across both B2C and B2B sectors, domestically and internationally.
 
MINT Fulfillment is an integrated fulfillment service based on BWT (Bonded Warehouse Transaction) and CBE (Cross-Border e-Commerce) spaces, designed to protect and optimize global brand assets. Alex Zono will leverage MXN KR’s 27,400-square-meter Incheon FTZ facility to maintain its stock in a bonded (duty-free) state via BWT. When orders are placed from Korea or other Asian countries, the MINT system streamlines real-time customs clearance and shipping processes. This allows Alex Zono to drastically reduce initial customs duty burdens while securing an “Asia-Pacific K-Logistics Hub” allowing 1–2 day express delivery across the region.
 

[Image by Alex Zono]

"We are keeping a close watch on the explosive growth of the Asia-Pacific market, including Japan and Singapore," said Alex, Founder and CEO of Alex Zono. "The geographical advantages of the Incheon FTZ, combined with MXN KR’s sophisticated systems, will be the most powerful engine for Alex Zono as we expand beyond Asia-Pacific and into the European market."
 
MXN KR will precisely integrate Alex Zono’s order management system (shopping cart) with the MINT system to meticulously control complex duty-deferred inventory and country-specific customs processes. This enables Alex Zono to provide a premium brand experience to Asia-Pacific customers while minimizing operational resources.
 
MXN KR highlighted, "The partnership with Alex Zono proves that Korea is a 'Smart Hub' for global brands entering the Asia-Pacific region. We will continue to focus on system enhancement, including inventory integrity and automated customs logic, to maintain the trust of our global brand partners."
  

정현식 기자