Alma Korea Renews Partnership with Actress Seorina for 2026; Launches Integrated Ambassador Campaign Across 6 Asian Countries

New slogan ‘To Me(美) Continued’ spreads Alma’s unique ‘Prejuvenation’ values across Asia
Global campaign to connect Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia

Alma Korea

 Alma Korea has announced the renewal of its brand ambassador contract with actress Seorina for 2026. Following this renewal, the company will launch a comprehensive integrated campaign across six Asian countries, including South Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia.
 
The core slogan of this campaign, ‘To Me(美) Continued,’ is a creative play on the phrase “To Be Continued,” incorporating the Hanja character for beauty (美, pronounced 'Mi'). The message conveys a "sustainable aesthetic," suggesting that one's personal beauty (Me/美) continues indefinitely.
 
This slogan symbolically represents ‘Prejuvenation,’ Alma’s proactive management philosophy focused on protecting and maintaining the skin’s natural health before the visible signs of aging begin.
 
Since 2023, Seorina has served as Alma’s ambassador, helping build the brand’s premium image through her sophisticated and healthy charm. With this contract renewal and the expansion of the global campaign, Seorina will actively participate in various brand visuals and activities across the six Asian markets. The campaign will highlight Alma’s flagship premium solutions, Titanium Lifting and TuneFace, to increase engagement with regional consumers.
 

“‘To Me(美) Continued’ is a message that encapsulates Alma’s prejuvenation philosophy alongside the modern lifestyle of consistent self-care,” stated an official from Alma Korea. “Together with Seorina, we aim to clearly communicate Alma’s innovative technology and a new beauty paradigm across various Asian markets.”

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