UX Designer Jooyeon (Jenny) Kim Wins 2026 iF Design Award for AI Mental Health Platform ‘Lumie AI’

San Francisco-based UX designer Jooyeon (Jenny) Kim has been recognized with the 2026 iF Design Award for her work on Lumie AI, a personalized artificial intelligence mental health platform designed to expand access to emotional support through ethical and user-centered technology.
 

[UX designer Jooyeon (Jenny) Kim]

The iF Design Award is one of the world's most prestigious international design competitions, recognizing excellence in innovation, usability, and social impact. Kim received the award for designing Lumie AI, a platform that leverages artificial intelligence to deliver personalized emotional support while prioritizing user safety, transparency, and accessibility.
 
Lumie AI combines natural language processing with adaptive user experience design to identify emotional risk signals and provide tailored support through text, voice, and video interactions. Unlike many traditional wellness applications that rely on static prompts and scripted experiences, Lumie AI dynamically adapts to user needs, creating a more responsive and supportive experience. The platform reflects Kim's broader design philosophy of using emerging technologies to improve access to meaningful and inclusive care.
 
Kim currently serves as an Experience Designer at Electronic Arts (EA), one of the world's leading interactive entertainment companies. In her role, she collaborates with cross-functional teams to design user-centered digital experiences, helping translate complex technical requirements into intuitive and accessible product solutions for millions of players worldwide.
 
Prior to joining EA, Kim worked as a Product Designer at VetraFi. At VetraFi, she led the design of a banking application for U.S. service members. By conducting extensive usability testing, she successfully reduced user hesitation on sensitive input screens, such as Social Security Number verifications, improving onboarding completion rates by 25 percent. She also established a comprehensive design system that standardized visual elements, accelerating the design iteration process. At Studio Dopa, her structural adjustments to the onboarding flow for the AI chatbot Soulplay increased user conversion by 20 percent and sustained a weekly active user base of 4,200.
 

[Image by Lumie AI]

Throughout her career, Kim has worked across artificial intelligence, financial technology, and gaming industries, building a reputation for creating thoughtful digital experiences grounded in research, accessibility, and measurable impact. Her work consistently focuses on reducing complexity, increasing engagement, and making technology more approachable for diverse user populations.
 
In addition to receiving the 2026 iF Design Award, Kim's work has been recognized by several international design organizations. Her portfolio includes recognition from the New York Product Design Awards and the UX Design Awards, reflecting her continued contributions to the global design community.
 
Kim holds a Master of Arts in Interaction and UI/UX Design from the Academy of Art University. Her academic and professional trajectory demonstrates a consistent focus on data-driven user experience. Her portfolio includes a Gold honor at the 2025 New York Design Awards and the New Talent recognition at the 2023 UX Design Awards.
  

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