Veramore Secures Rakuten Capital Investment as its First K-Beauty Portfolio Company

Rakuten Capital selects Veramore as its first K-beauty investment to accelerate global expansion as a strategic ecosystem brand

Seoul and Tokyo, July 03, 2026 — Antiaging skincare brand Veramore today announced that it has successfully completed its Pre-Series A funding round, led by Rakuten Capital with follow-on participation from Strong Ventures.
 

[Image by Veramore]

This partnership is particularly significant as it represents Rakuten Capital's first investment in a K-beauty brand. Beyond capital, the partnership will bring Veramore into the broader Rakuten ecosystem, driving commercial synergies across major platforms including Japan's leading e-commerce marketplace, Rakuten Ichiba.
 
Veramore specializes in early antiaging care tailored for women in their 30s and 40s under the brand philosophy "Glow Longer, Age Slower." Operating under a skin studio concept, Veramore consistently delivers curated, understated aesthetics reminiscent of a professional skincare studio across its entire brand experience. The brand successfully secured this investment based on its proven competitiveness in the Japanese market as well as strong performance across domestic Korean channels, including its direct-to-consumer store, Naver, Coupang and Olive Young.
 
The newly raised capital will be used to fuel international expansion across Asia and global markets using Japan as a strategic springboard, enhance core product lines and optimize data-driven marketing capabilities.
 
"K-beauty has grown into a major pillar of the global beauty market," said Nicole Jang, Senior Partner at Rakuten Capital. "Rakuten Capital invested in Veramore because we highly value its clear target audience and brand positioning specialized in early antiaging care for women in their 30s and 40s, its proven competitiveness in the Japanese market and its potential for data-driven expansion. We look forward to supporting Veramore's continuous growth through collaboration with the Rakuten Ecosystem."
 

"This investment represents deep trust in Veramore's vision to become a global K-beauty icon," said Yoo-Joo Lee, CEO of Veramore. "As the first K-beauty brand to join the Rakuten Capital portfolio, we will leverage Japan as a strategic gateway to expand our footprint across Asia and global markets. Embracing our philosophy of 'Glow Longer, Age Slower' we are committed to creating multigenerational products that stay with our core audience in their 30s and 40s as they transition into their 50s and 60s."
 
About VeramoreBrand Launched in March 2022, Veramore is an antiaging skincare brand that focuses on early aging care as its core category, specifically tailored for women in their 30s and 40s. Built on a "Skin Studio" concept, the brand currently operates four targeted antiaging lines addressing pores, brightening, glow and thermal aging. Veramore is expanding its presence across online and offline channels both domestically and internationally, aiming to leap forward as a leading K-beauty brand connecting Japan, Asia and the global marketplace.
 
About Rakuten CapitalRakuten Capital is the corporate venture capital arm of Rakuten Group, a global leader in internet services headquartered in Tokyo, Japan. Launched in 2013, Rakuten Capital provides investment and operational support to its portfolio companies worldwide. Rakuten Capital has invested globally in more than 90 companies, including Careem, Carousell, GoTo, Lyft, Pinterest and Upstart.  
 
  

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