Royal Brackla Unveils Brand Film ‘Imaginarium: Unforgettable Every Time’ Through GQ Korea…Successful Offline Event Launched & Gift‑Giving Expansion for Lunar New Year Season

Highland single malt whisky Royal Brackla—established in 1812 in the Scottish Highlands—has launched its new campaign, Imaginarium: Unforgettable Every Time, expanding on the brand’s core message, “Unforgettable Every Time.”   As the first chapter of this campaign, the brand unveiled its film Imaginarium: Unforgettable Every Time – The Beginning of Every Moment through GQ Korea’s digital channels, translating the brand message into content.   The brand film explores the essence of “first moments”—the First Bite, the First Step, and the First Sip—capturing how the beginning of sensory experiences forms powerful, lasting memories. Royal Brackla presents these moments through a multi-sensory blend of visuals, sound, taste and movement, delivering a modern interpretation of the brand’s long-standing message, “Unforgettable Every Time.”   The brand film features three creators active in the bar, kitchen and performance fields. Bumseok Park (Bacardi Korea Brand Ambassador) expresses the First Sip, Michelin star chef Mincheol Kang portrays the First Bite, and contemporary dancer Donghoon Ko (performance artist based on movement and stage craft) represents the First Step.   Although each creator begins from a different sensory discipline, the emotional depth of these “first moments” connects seamlessly with Royal Brackla’s philosophy—expanding the meaning of “Unforgettable Every Time” into a contemporary narrative.   Chef Mincheol Kang is featured as the owner-chef of the Michelin one star restaurant “Kang Mincheol,” previously highlighted in Michelin Guide content. Contemporary dancer Donghoon Ko, known through official Stage Fighter content, brings movement based expression into the “First Step” segment.   Royal Brackla—known as “The First Royal Whisky, starting from the King’s First Sip”—presents this brand film as a new chapter that reinterprets its royal heritage through a modern sensory lens. The whisky is widely recognized for receiving the first Royal Warrant granted to a single malt in 1823, a legacy well referenced among whisky enthusiasts.   Following the online launch, Royal Brackla also successfully hosted an offline event inspired by the brand film. By bringing together the worlds of bar, kitchen and performance into a unified narrative, the event delivered the brand’s multi-sensory identity directly to guests.   Continuing the momentum of the campaign, Royal Brackla will introduce expanded gift giving options ahead of the upcoming Lunar New Year holiday. Through premium single malt gifting proposals that emphasize the brand’s heritage and values, Royal Brackla aims to strengthen its presence during the festive season.   A representative from Bacardi Korea stated, “This brand film expands Royal Brackla’s message, ‘Unforgettable Every Time,’ through the lens of ‘first moments.’ We aimed to convey the brand story through a multi-sensory experience that connects the languages of bar, kitchen and performance into a single narrative.” They added, “By releasing the film through GQ Korea’s digital channels, we aim to broaden our consumer reach and bring the story of premium single malt whisky to life through content.”   The brand film is available on GQ Korea’s official digital channels.    정현식 기자expansion season korea brand brand film whisky royal

2026.02.10. 15:00