Bacardi Korea Kicks Off “DWMY (Do What Moves You) Campaign” for Korea’s Bestselling Rum (IWSR, 2023) in collaboration with Artist Kid Milli

-“DWMY Party” scheduled in August, inviting the public to experience Bacardi     Bacardi, a premium rum brand by Bacardi Korea (CEO Ahn Jun Hong), is launching its "Do What Moves You (#DWMY)" campaign.   An invitation to enjoy hot summer days with Bacardi Mojito, this project has been prepared to support the millennials and generation Z who strive to focus on themselves instead of being guided by the opinions of others, under the slogan “Do What Mover You.” This is the 4th year of this campaign and each year offers a unique experience.   Bacardi’s 2024 DWMY Campaign is joined by Kid Milli, one of the most celebrated artists in the hip-hop scene.   The campaign starts by making an immersive communication of the message behind the DWMY campaign in the form of music and its music video, scheduled to be released on Tuesday, July 16. Announcing the glamorous launch of the 2024 program, this song depicts the courage to pursue one’s goals without being intimidated by others’ eyes and the confidence to focus on oneself through Kid Milli’s artistic language.   The new music will be accompanied by Bacardi Mojito limited edition packaging created in collaboration with Kid Milli. This kit is a convenient way to enjoy mojito, one of the best cocktail choices for Bacardi rum, and includes an exclusive glass designed in participation of the artist. This edition will be available through Korean supermarket chains and smart order.   The highlight of this year’s campaign is the DWMY Party in August. Guests will be able to experience the brand’s identity through a variety of content. From September to December, a series of sponsorship parties will be held in partnership with liquor and dining businesses across Korea to offer greater access to the brand.   Bacardi, a premium rum brand founded in Cuba in 1862, embodies the passion, energy and free spirit unique to the island country.   Warning: Excessive consumption of alcohol induces stroke, memory loss or dementia. Drinking during pregnancy increases the risk of birth defects.       박원중 기자 ([email protected])korea collaboration campaign starts this campaign campaign in

2024.07.15. 18:34

YIDO Strengthens Brand Collaboration with Marriott International Secures Operating and Service Agreement for Moxy Hotel in Daegu

Eco-friendly company YIDO (CEO: Choi, Jung-Hun), a leading Value-UP platform in South Korea, strengthens its brand collaboration with the globally renowned hotel chain, Marriott International, based in the United States.   On the 1st, YIDO announced the signing of hotel management and service agreement with Marriott International for the Moxy Hotel in Daegu.     The Moxy Hotel in Daegu, located adjacent to the East Daegu KTX, a key transportation hub for intercity travel, is set to open in 2027.  Spanning from the underground 4th floor to the 18th floor, the hotel will boast approximately 190 rooms at the level of a 5-star hotel, along with various amenities such as accommodation facilities, restaurants, and neighborhood facilities.   With the introduction of the Moxy Hotel in Daegu, it is anticipated that the growing demand for accommodations from business and business-related visits in Daegu City and surrounding areas will be met.     The hotel is poised to address various customer needs related to a multitude of events and occasions. This contract marks the second business collaboration between YIDO, actively expanding its leisure business, and Marriott International, the world's leading hotel company, highlighting their commitment to mutual growth in the leisure sector. YIDO Corporation, in its pursuit of collaboration, previously acquired the Daegu Marriott Hotel, which opened in June 2021, solidifying its ongoing partnership with Marriott.   Daegu Marriott stands as the first international 5-star hotel in the Daegu region, featuring a standalone Private Dining Room (PDR), a buffet restaurant equipped with various dining rooms, and banquet halls of different sizes.     The Chinese restaurant 'Dongmoon' is under the expertise of Head Chef Ga hwi Jin who has accumulated 20 years of experience, including roles at renowned establishments such as Palsun of The Shilla Seoul and Chee Hong of The Ritz-Carlton Hotel.   Marriott International, headquartered in Bethesda, Maryland, USA, operates 9,000 hotels in 138 countries, making it the world's leading hotel company with over 30 brands.   The signing ceremony on this day was attended by officials including Choi Jung-Hun, CEO of YIDO Corporation, and Peter Gassner, Vice President of Development for Asia-Pacific at Marriott International.   CEO Choi Jung-Hun stated, "As a company specializing in enhancing the value of leisure assets, we have been expanding our presence from golf and entertainment to hotels. Through this collaboration with Marriott, we not only aim to provide distinctive hotel services but also strengthen our capabilities in the leisure service sector."   강동현 기자 [email protected] collaboration service agreement star hotel hotel management

2023.11.30. 21:46