Color Cosmetics Brand LIPHIP Enters Olive Young Global Mall, Targeting K-Beauty Consumers in Over 150 Countries Worldwide

LIPHIP, a global color cosmetics brand known for its trend-forward colors and distinctive textures, has officially launched on Olive Young Global Mall, CJ Olive Young’s cross-border e-commerce platform for international consumers.   Rather than beginning with Olive Young’s domestic offline stores, LIPHIP has made its debut through the retailer’s global platform, allowing the brand to reach K-beauty consumers in more than 150 countries worldwide.   Olive Young Global Mall has established itself as a leading destination for international consumers seeking popular Korean beauty products and has built a strong global customer base, particularly in North America. Through this launch, LIPHIP aims to significantly strengthen its cross-border e-commerce capabilities and expand its reach among Gen Z consumers across English-speaking markets.   Leading the brand’s initial lineup on Olive Young Global Mall is its signature Longlasting Lip Tint series. As global demand continues to grow for highly durable, transfer-resistant lip products in the post-mask era, LIPHIP plans to attract international beauty consumers with its trend-driven color range and advanced adherence technology designed to minimize transfer and deliver long-lasting wear.   LIPHIP has already demonstrated its global competitiveness through partnerships with major beauty retailers across Asia, including Sa Sa in Malaysia and Singapore and Sammi Shop in Vietnam. The brand’s launch on Olive Young Global Mall is expected to serve as a key stepping stone in its expansion beyond Asia and into major global markets, including the United States, Canada, and Europe.   LIPHIP’s full product lineup is now available to consumers worldwide through the official Olive Young Global Mall website and mobile app. Special promotional discounts for international customers are also being offered to celebrate the launch.   In South Korea, customers can explore LIPHIP’s full product range at MUSINSA MEGA STORE SEONGSU, MUSINSA BEAUTY SPACE HONGDAE, and MIMILINE stores in Myeong-dong and Dongdaemun. The brand is also continuing to expand its offline presence and engage directly with customers through a variety of pop-up events, including those held at The Hyundai Seoul in Yeouido.    정현식 기자cosmetics consumers beauty consumers olive young international consumers

2026.09.02. 18:53

BIOFT Showcases Next-Generation Cosmetic DDS Platform at in-cosmetics Korea 2026, Drawing Strong Interest from Global Buyers

BIOFT participated in in-cosmetics Korea 2026, held at COEX in Seoul from July 1 to 3, where it showcased its proprietary Cosmetic DDS (Delivery System) platform and next-generation bioactive ingredients, attracting significant attention from global cosmetic brands and industry buyers.   During the three-day exhibition, the BIOFT booth welcomed more than 1,300 domestic and international visitors and conducted over 300 business meetings. The event generated tangible business outcomes, including more than 10 follow-up visits to BIOFT's headquarters for technical discussions and product evaluations, paving the way for potential co-development projects and ODM partnerships.   in-cosmetics Korea is one of Asia's leading exhibitions dedicated to cosmetic ingredients, organized by the globally recognized in-cosmetics exhibition brand. The event brings together ingredient suppliers, cosmetic brands, OEM/ODM manufacturers, research institutions, and industry professionals from around the world. It is widely recognized as a premier platform for showcasing the latest ingredient innovations, formulation technologies, and R&D trends while facilitating global business collaboration within the cosmetics industry.   At this year's exhibition, BIOFT presented its proprietary CellFusome™ Platform along with next-generation Cosmetic DDS technologies including PDRNsome™, Hyalsome®, and Collasome®. The company also introduced sustainable bio-based ingredients such as Vegan PDRN and Vegan Exosome, demonstrating its technological leadership in advanced cosmetic delivery systems.   BIOFT further showcased innovative skincare solutions that combine globally trending active ingredients—including PDRN, Exosome, NMN, NAD⁺, and peptides—with its proprietary delivery platforms. Designed to improve the stability of active ingredients and enhance skin delivery efficiency, BIOFT's Cosmetic DDS technology maximizes ingredient performance while addressing a wide range of skincare concerns, including anti-aging, skin barrier reinforcement, hydration, skin regeneration, and skin firming. These technologies attracted strong interest from international buyers seeking differentiated, high-performance skincare solutions.   Throughout the exhibition, BIOFT engaged with cosmetic brands and buyers from Europe, North America, the Middle East, and Southeast Asia. Discussions covered a broad range of opportunities, including functional skincare, sun care, wrapping masks, capsule formulations, exosome-based products, vegan functional ingredients, customized ODM development, and collaborative ingredient development utilizing BIOFT's proprietary delivery platforms. In addition to ODM projects, BIOFT also explored strategic partnerships involving ingredient supply and technology collaboration, further strengthening its foundation for expanding global business opportunities.   A BIOFT representative commented, "The exhibition confirmed the growing global demand for BIOFT's next-generation Cosmetic DDS platform and innovative bioactive ingredients. Moving forward, we will continue to strengthen our competitiveness in the global K-beauty market by providing total solutions spanning ingredient R&D, delivery platform technologies, efficacy validation, and ODM manufacturing."    정현식 기자generation cosmetics cosmetics korea cosmetics exhibition cosmetics industry

2026.07.09. 19:32

Dongkook Healthcare Holdings' Patent Applied to Hyaluronic Acid Cosmetics (CL-100)

Dongkook Healthcare Holdings' bio-cosmetic brand 'Belprimo' has announced that it has successfully applied Dongkook  Pharmaceutical's patented hyaluronic acid to cosmetics and will be commercialized soon.   Dongkook Pharmaceutical's patented hyaluronic acid is characterized by the application of Dongkook Pharmaceutical's exclusive technology, Cross-Linking method, which dramatically improves the durability compared to conventional hyaluronic acid.   It has been recognized for its excellent efficacy and has been steadily generating sales in the Asian market as a specialized pharmaceutical product used in plastic surgery and dermatology.   According to a representative from Dongkook Healthcare Holdings, "After years of research and development, we have successfully applied the patented hyaluronic acid to cosmetics.   Through in-vivo testing of the patented hyaluronic acid in cosmetics, we have confirmed that it maintains over 100 hours of continuous moisturization.   We are pleased that many people will now have easy access to the patented hyaluronic acid."   The '100-Hour Hyaluronic Acid' cosmetics, incorporating the patented hyaluronic acid, will be released as Belprimo's new product, 'Hyal Barrier Ato Lotion,' scheduled for launch in July.    이동희 기자 ([email protected])healthcare cosmetics healthcare holdings acid cosmetics acid will

2023.07.10. 21:45