Devsisters’ “CookieRun” Wins IP Franchise Award at Forbes Korea 2025 First Trusted Premium Brands

Proving its influence as a next-generation K-content IP that expands cultural experiences and contributes to the global spread of the Korean Wave.   Seoul, South Korea – October 31, 2025 — Devsisters Co., Ltd. (CEO Cho Gil-hyun) announced today that its flagship IP, CookieRun, has been awarded in the IP Franchise category at Forbes Korea’s “Forbes Korea 2025 First Trusted Premium Brands.”   CookieRun is a global powerhouse that has been loved by more than 200 million users across 243 countries over the past 16 years. Most notably, the brand has achieved substantial success in the North American market, cementing its rising influence as a next-generation Korean cultural IP and securing its position as a preeminent national IP franchise, which led to its selection for this year’s award.   Co-hosted by Forbes Korea and JoongAng Ilbo, and sponsored by JTBC, the 2025 No.1 in Customer Trust – Premium Brand Awards recognizes brands with proven consumer trust, significant future value, and strong industry competitiveness, based on a combination of consumer research and expert evaluation.   Beginning in 2009 as a mobile running game, CookieRun has strategically expanded its portfolio across diverse genres including RPGs, puzzle adventures, and cooperative action games. Beyond digital platforms, the IP has grown into trading card games (TCGs), merchandise, publishing, exhibitions, and licensing, establishing a unique and highly influential IP franchise supported by its global fan ecosystem.   CookieRun has also successfully pioneered a new frontier in K-content by building a cross-generational and gender-inclusive audience in key Western markets, including the United States. By delivering universal messages of courage and hope and presenting diverse and endearing cookie characters, the IP has transcended linguistic and cultural barriers to become content widely enjoyed by families around the world.   Additionally, CookieRun continues to expand into shared cultural experiences through fan festivals, OST concerts, pop-up stores, and media art exhibitions. Collaborative art projects combining game characters with traditional intangible cultural heritage have also been recognized for significantly contributing to the promotion of Korean cultural excellence worldwide.   Through these initiatives, CookieRun has established itself as a global entertainment IP bridging generations and cultures, while emerging as a next-generation K-content leader shaping the continued global expansion of the Korean Wave.   Looking ahead, Devsisters will continue to expand the IP experience beyond gaming, cultivate new cultural value, deliver joy to global audiences, and further strengthen engagement and trust with its worldwide community.    정현식 기자franchise premium premium brands forbes korea CoolieRun

2025.11.04. 21:09