COSNORI Strengthens Global Presence with US Costco Launch of ‘Long Active Eyelash Serum’

South Korean beauty brand COSNORI, under Grace Club Co., Ltd., is ramping up its global expansion with the launch of its flagship Long Active Eyelash Serum at U.S. retail giant Costco.   Long Active Eyelash Serum is set to roll out across more than 400 Costco locations nationwide, marking the first time a Korean lash serum will be available at Costco US — a milestone that has drawn attention within the beauty industry.   Recognized as a standout product in the K-beauty space, Long Active Eyelash Serum has sold over 4.5 million units globally. Its strong performance on Amazon US has helped build consumer trust and further solidify COSNORI’s presence in the American beauty market.   COSNORI’s Long Active Eyelash Serum features patented peptide ingredients that enhance lash elasticity and hyaluronic acid to maintain moisture. With a water-based formula that matches the pH of natural tears, the serum delivers gentle, irritation-free care. Its specially designed C-curl brush with a ball-tip applicator ensures thorough nourishment from root to tip.    The product has successfully completed clinical tests for eyelash improvement and skin safety, underscoring both its effectiveness and gentle formulation. Thanks to these proven benefits, the serum is rapidly gaining popularity among American consumers who frequently get eyelash lift and extensions, becoming a trusted option for daily lash care.   A COSNORI representative stated, “Building on our success on Amazon, we expect our entry into Costco to significantly expand sales in the U.S. market. As a leading K-beauty brand, we will continue to actively target local consumers with differentiated efficacy and premium quality.” Currently, the Long Active Eyelash Serum is also available in offline stores in Mexico and on Costco’s U.S. online platform.    정현식 기자presence eyelash active eyelash long active serum features

2025.09.07. 20:04

LALAIF Expands Global Presence with Strategic Exports to Taiwan, China, and Japan

LALAIF, a premium bio-cosmetic brand based on advanced skin penetration technology, is accelerating its global expansion with major distribution agreements and export achievements in Taiwan, China, and Japan.   Most recently, LALAIF signed an exclusive distribution agreement with Woh Medical, one of Taiwan’s largest distributors of medical devices and cosmetic products. The initial shipment included 3,000 units each of the brand’s Booster Serum and Cream Serum, totaling 6,000 units, with an estimated contract value of KRW 500 million. The partnership is expected to expand further with regular reorders and product line extensions.   Woh Medical is a trusted distributor of globally recognized brands such as Motiva (medical implants), JuveLook (premium fillers), making this partnership a strong foundation for LALAIF’s entry into the broader Asian and global markets. The deal was facilitated through a strategic partnership with UMECO Group, a global export/import company with over 40 years of international business experience.   In China, LALAIF officially launched on Douyin Commerce (TikTok China), achieving impressive results with revenue exceeding KRW 100 million in the first month. Meanwhile, in Japan, the brand is gaining traction through a collaboration with PR agency k-pods, generating buzz on social media and positioning LALAIF as a rising K-beauty brand.   LALAIF is currently in distribution negotiations with partners in 23 countries, including Israel, India, Indonesia, the Philippines, Jordan, and Hong Kong. Clinical trials are also underway in collaboration with local medical professionals and institutions to ensure safety and efficacy in each target market.   In addition, acclaimed Korean actor Ryu Seung-ryong has joined LALAIF as a strategic investor and brand ambassador, expressing strong belief in the brand’s technology and philosophy.   A LALAIF spokesperson stated, “With a foundation in science-backed technology and clinical performance, we are confident in our ability to connect with global consumers. We will continue to strengthen our international competitiveness by partnering with trusted global distributors.”    정현식 기자presence exports taiwan china in china cosmetic brand

2025.06.23. 20:23