Saudi Arabia Enchanted by K-Beauty: Dr. Melaxin Shines at Beautyworld Saudi Arabia 2025"

Dr. Melaxin, a leading name in K-beauty derma-cosmetics operated by Brand 501 Co., Ltd., made a strong impact at Beautyworld Saudi Arabia 2025, held in Riyadh from April 21 to 23. With the goal of accelerating its entry into the Middle Eastern market, the brand showcased its most acclaimed products to an enthusiastic audience. At the exhibition, Dr. Melaxin highlighted its flagship products, Peel Shot Gommage Ampoule in Rice and Black Rice variants, and Dubai Chocolate Clay Mask Pack. These innovative formulations captivated attendees, earning praise for their effectiveness and unique concepts.   The Peel Shot Gommage Ampoule, inspired by the traditional practice of cleansing with rice water, features a gentle gommage-type texture infused with nourishing white and black rice extracts. It gives visible exfoliation results while delivering deep moisture and nutrients, making it ideal for sensitive skin. Already praised in the U.S. and European markets, its introduction to the Middle East marks a significant step for the brand.   The Dubai Chocolate Clay Mask Pack, created with Middle Eastern consumers in mind, offers a luxurious home care experience. Inspired by the famous Dubai chocolate, it features a rich scent and texture. Infused with charcoal and tannin, it effectively removes impurities and revitalizes the skin that drawing strong interest from local buyers and consumers.   Dr. Melaxin representative commented, “Saudi Arabia has shown a growing interest in K-beauty skincare, with increasing demand for premium products. Through this exhibition, we aim to raise brand awareness and build strong partnerships with local collaborators who understand the Middle Eastern market.”   Building on the momentum from Beautyworld Saudi Arabia 2025, Brand 501 plans to refine its product strategies and marketing tailored specifically for the region, while also expanding into neighboring markets such as the UAE and Qatar.   As Dr. Melaxin’s products continue to blend advanced K-beauty technology with aesthetic sensibility, the brand’s next steps are capturing significant attention from Saudi consumers.    최지원 기자beauty shines saudi arabia beauty derma middle eastern

2025.04.28. 18:33

MJ Tech Inc. and Abdulaziz Saud Abunayyan trd Co. (Saudi Arabia eco-friendly solution company) have confirmed a US$100 million investment with a new concept generator

MJ Tech Inc. (located at 94-1 Manwol-ro, Namdong-gu, Incheon), a company that manufactures and produces key components for inductors for electric and electronic products, announced on December 17 in Saudi Arabia that it had signed a contract to attract an investment of US$ 100 million (approximately 140 billion Korean won) from Abdulaziz Saud Abunayyan trd Co. which is Saudi Arabian eco-friendly solution company, with its newly developed new concept, new technology generator (MLG-1).   After the MOU signed at the Korea-Saudi Arabia Business Forum on July 30, 2024, MJ Tech Inc. has now achieved great results, providing an opportunity to establish itself as a leader in the global renewable energy sector in the future.   The new concept new technology generator (MLG-1) developed by MJ Tech Inc. is a generator with a new technology that has not yet been introduced to the world, which drastically reduces frictional force and even resolves the heat generation caused by it based on the magnetic levitation technology that rotates the generator without using bearings. One of the Southeast Asian countries have already confirmed the specifications of MJ Tech Inc.’s generators and have expressed their intention to purchase over 50,000 generators, and they are planning to distribute them first to countries with underdeveloped power environments and households around the world that need eco-friendly power. Furthermore, generators that can be used for industrial purposes are also in the initial development stages.   This investment will be used to establish a local joint venture and R&D center with Saudi Arabian Abdulaziz Saud Abunayyan trd Co., and to produce next-generation products with improved and superior performance, said Choi Seon-gyu, CEO of MJ Tech Inc., and expressed his gratitude to the CEO of Abdulaziz Saud Abunayyan trd Co. for his interest in and investment in the technology developed by a Korean SME.   This contract is a valuable step forward that shows that Korean SMEs can also succeed in overseas expansion if they have technology that is recognized overseas, and it is expected to serve as an example for Korean companies armed with competitive items and technology.    박원중 기자 ([email protected])investment generator technology generator saudi arabia new technology

2024.12.22. 17:11

Dr.Melaxin Debuts “Slow Aging Skincare” in the Kingdom of Saudi Arabia with K-Beauty Innovation Delegation

Dr.Melaxin proudly joined the K-Beauty Innovation Delegation to Saudi Arabia, supported by the Ministry of SMEs and Startups under Minister Youngju Oh. With the cosmetics sector leading SME exports—reaching $5.3 billion in 2022 and growing 30.8% in early 2023— Dr.Melaxin seized the opportunity to showcase its innovative "Slow Aging Skincare" products in the thriving Saudi market, where K-Beauty exports have surged by 65.3% since 2021.   As a participant in BIBAN 2024 (November 5–9), Dr.Melaxin engaged in the K-Beauty Exhibition Hall, featuring product trials, makeup shows, and influencer-led promotions. A highlight was Dr.Melaxin’s active participation in makeup demonstrations, which garnered remarkable feedback and drew large crowds to its booth. This success led to a $100,000 MOU with a key buyer on-site, marking a promising start in the region.   Dr.Melaxin also took part in the business matchmaking session on November 6, fostering valuable connections with Middle Eastern importers and distributors.   Grateful for the Ministry’s strategic guidance, Dr.Melaxin views this event as a significant milestone for entering the Saudi market and is excited about future opportunities in the region.    박원중 기자 ([email protected])innovation delegation beauty innovation saudi arabia beauty exports

2024.12.03. 16:28