K-Beauty Brand 'dasique' Launches Nationwide at Target
Dasique, the K-beauty brand celebrated for its delicate "blooming mood" aesthetics, is set to make its major U.S. retail debut at Target. Starting February 15, 2026, the brand will roll out across more than 700 Target stores nationwide, marking a significant milestone in its North American expansion. This partnership brings dasique’s signature sophisticated color palettes and high-performance formulas directly to American consumers. The launch features an extensive lineup of 42 curated products, headlined by the brand's iconic 9-Pan Shadow Palette. Known for their smooth textures and buildable pigments, the featured shades include global bestsellers such as 11 Chocolate Fudge, 16 Violet Knit and 18 Berry Smoothie. Following the brand’s iconic eyeshadow palettes, the Target assortment collection will feature a diverse lineup including the Blending Mood Cheek palettes, the fan-favorite Juicy Dewy Tint and Melting Candy Balm—both celebrated for their smooth application—and the Soufflé Color Pot, a versatile multi-use pot for both lips and cheeks. The expansion comes on the heels of dasique’s remarkable global trajectory. The company was recently honored with the prestigious $30 Million Export Tower Award at the annual Trade Day ceremony in South Korea, an accolade reserved for companies demonstrating exceptional growth in international markets. Already a dominant force in Japan and China, dasique’s entry into Target signals its commitment to becoming a household name in the U.S. and European beauty sectors. "Our entry into Target is a pivotal moment for dasique as we bring our unique brand of effortless elegance to the U.S. market," said a brand representative. "We are thrilled to offer American beauty enthusiasts the same high-quality, trend-setting products that have made us a favorite across Asia." Starting February 15, customers can discover the world of dasique at select Target locations. 정현식 기자target beauty beauty brand target assortment target stores
2026.02.14. 15:00
