Purito Seoul Wins “Rookie” Award in Global Trend Category at the 2025 Olive Young Awards

Contemporary K-beauty brand Purito Seoul has been honored with the “Rookie” award in the Global Trend category at the 2025 Olive Young Awards. Given that the Olive Young Awards are based on approximately 100 million annual customer purchase data points, this recognition carries significant meaning as it directly reflects real consumer choices and trends.   ■ Korean Origin + Functional Ingredients Recognized Globally This award demonstrates that Purito Seoul’s commitment to combining Korean natural ingredients with high-performance functional actives, interpreted through a modern brand sensibility, continues to resonate strongly in the market. The product selected by Olive Young as the 2025 Global Trend Rookie is the “Mighty Bamboo Panthenol Cream,” which has gained notable popularity among consumers in North America and Europe. Reviews highlight comments such as: “Outstanding quality for the price”, “Strengthens the skin barrier.”, “Helps fade acne marks.”   ■ Accelerated Global Expansion… From Europe & North America to the Middle East, Southeast Asia, and South America In March 2024, Purito Seoul renewed its brand to enhance global competitiveness and has since accelerated its global expansion. The brand has secured strong preference in Europe and North America, solidifying its position as a leading K-beauty brand. In 2025, the company rapidly expanded into the Middle East, Southeast Asia, and South America, further strengthening its global presence. A brand representative stated, “By analyzing skin concerns of consumers worldwide and consistently introducing functional products that leverage Korean natural ingredients, we believe we’ve earned strong trust from global customers. This award will serve as a stepping stone to elevate the status of K-Beauty even further.”   ■ Consumer Data Validates Brand Growth According to Olive Young, the 2025 Awards evaluated overseas consumer response, global sales growth, and product innovation comprehensively. They added, “Purito Seoul stood out for its review-based credibility and strong preference among global customers.” Purito Seoul plans to continue strengthening its position as a representative K-beauty brand globally by developing formulas that reflect Korean culture, effective functionality, and global skincare standards.    정현식 기자category rookie olive young trend category trend rookie

2025.11.27. 18:01