BeausCompany Reports Strong First-Half Performance, Eyes Aggressive Global Commerce Expansion

SEOUL, South Korea — August 20, 2025  
BeausCompany, a content marketing agency specializing in beauty creators, posted KRW 9.24 billion (USD 6.82 million) in revenue and KRW 1.27 billion (USD 0.94 million) in operating profit for the first half of 2025. The figures represent roughly 68% of last year’s total revenue, with year-over-year growth exceeding 40%. The company expects to top KRW 20 billion (USD 14.77 million) in full-year sales as content commerce and global distribution initiatives gain momentum in the second half.  
 

[Image by BeausCompany]

BeausCompany has been reshaping its business beyond the traditional agency model, building an integrated value chain that spans creator IP–driven content production, e-commerce, and international distribution. This fully in-house model allows the company to oversee every step of the process—from planning and production to execution and monetization—giving it a competitive edge in speed, control, and profitability.
 
In H1 2025, the marketing division generated KRW 5.97 billion (USD 4.40 million), accounting for 64% of total sales, while the content division contributed KRW 3.27 billion (USD 2.41 million), or 34%. The content division saw a 123% surge from a year earlier, fueled by content-driven commerce models such as group buys, product recommendations, and reviews. Several creators under BeausCompany’s umbrella generated multi-hundred-million-won revenue from a single IP, validating the firm’s strategy of turning audience engagement into direct sales.
 
The company’s global expansion plan kicks off in the second half, with a focus on high-income markets such as Japan and the United States. Key initiatives include localizing proprietary content IP, partnering with international creators, securing country-specific distribution alliances, and pursuing licensing-based sales. Operations are supported by a global team, including a Southeast Asia–based hub for around-the-clock execution. “BeausCompany is evolving from simply distributing creator content to structuring IP itself as a monetizable asset,” said CEO Jin-ho Park. “Our goal is to become a global commerce platform that seamlessly connects brands, creators, and consumers.”  

 
Founded in 2013, BeausCompany has navigated four growth phases: from a Facebook-based viral media agency (1.0), to an Olive Young–focused content marketing specialist (2.0), to an MCN and early commerce experiments under the ‘BROUND’ brand (3.0). The company’s current phase (4.0) emphasizes a structure-driven organization, global commerce expansion, and the internal development of IP assets. With this transformation, BeausCompany is positioning itself for its strongest year on record, leveraging the synergies of its hybrid business model to accelerate revenue growth and scale its global footprint.
  

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