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BeausCompany Reports Strong First-Half Performance, Eyes Aggressive Global Commerce Expansion
SEOUL, South Korea — August 20, 2025 BeausCompany, a content marketing agency specializing in beauty creators, posted KRW 9.24 billion (USD 6.82 million) in revenue and KRW 1.27 billion (USD 0.94 million) in operating profit for the first half of 2025. The figures represent roughly 68% of last year’s total revenue, with year-over-year growth exceeding 40%. The company expects to top KRW 20 billion (USD 14.77 million) in full-year sales as content commerce and global distribution initiatives gain momentum in the second half. BeausCompany has been reshaping its business beyond the traditional agency model, building an integrated value chain that spans creator IP–driven content production, e-commerce, and international distribution. This fully in-house model allows the company to oversee every step of the process—from planning and production to execution and monetization—giving it a competitive edge in speed, control, and profitability. In H1 2025, the marketing division generated KRW 5.97 billion (USD 4.40 million), accounting for 64% of total sales, while the content division contributed KRW 3.27 billion (USD 2.41 million), or 34%. The content division saw a 123% surge from a year earlier, fueled by content-driven commerce models such as group buys, product recommendations, and reviews. Several creators under BeausCompany’s umbrella generated multi-hundred-million-won revenue from a single IP, validating the firm’s strategy of turning audience engagement into direct sales. The company’s global expansion plan kicks off in the second half, with a focus on high-income markets such as Japan and the United States. Key initiatives include localizing proprietary content IP, partnering with international creators, securing country-specific distribution alliances, and pursuing licensing-based sales. Operations are supported by a global team, including a Southeast Asia–based hub for around-the-clock execution. “BeausCompany is evolving from simply distributing creator content to structuring IP itself as a monetizable asset,” said CEO Jin-ho Park. “Our goal is to become a global commerce platform that seamlessly connects brands, creators, and consumers.” Founded in 2013, BeausCompany has navigated four growth phases: from a Facebook-based viral media agency (1.0), to an Olive Young–focused content marketing specialist (2.0), to an MCN and early commerce experiments under the ‘BROUND’ brand (3.0). The company’s current phase (4.0) emphasizes a structure-driven organization, global commerce expansion, and the internal development of IP assets. With this transformation, BeausCompany is positioning itself for its strongest year on record, leveraging the synergies of its hybrid business model to accelerate revenue growth and scale its global footprint. 정현식 기자performance expansion content commerce commerce models content production
2025.08.22. 0:21
Mixsoon Enters Amazon's Premium Beauty Store, Strengthening Trust with Ingredient-Based High-Performance Skincare
Eco-friendly skincare brand Mixsoon has officially launched in Amazon's Premium Beauty Store as of January 3. Amazon's Premium Beauty Store is a curated section where brands are selected directly by Amazon based on product performance and ingredient verification. This selective approach ensures that only trusted brands are featured. Mixsoon's entry into this premium beauty store marks a significant turning point in the brand's global expansion and is expected to further enhance its credibility. As a skincare brand focused on ingredient-based efficacy, Mixsoon has gained trust from many consumers by offering high-performance products that are gentle on sensitive skin, using natural ingredients. Particularly in international markets, Mixsoon has established itself as a luxurious yet effective skincare brand with its slogan, "Premium Korean Skincare Brand for Glass Skin." As a result, the brand has seen a steady increase in demand, particularly in the U.S. and other overseas markets. Additionally, Mixsoon's flagship product, the Bean Essence, has gained significant popularity, ranking No. 2 in Amazon's serum category. Recently, the brand's response has become even more enthusiastic following the appointment of globally popular K-pop group ENHYPEN as its brand ambassadors. Mixsoon spokespersons shared, "We will strengthen our presence and credibility in the U.S. market through Amazon’s Premium Beauty Store." They also added, "We will continue to introduce a variety of products on Amazon and work to lead the K-beauty trend." As the Amazon Premium Beauty Store selectively features only trusted brands, Mixsoon is expected to meet the demands of U.S. consumers who prefer 'clean beauty' and 'efficacy-driven' skincare, helping the brand expand its customer base. Furthermore, leveraging Amazon's extensive distribution network and global customer base, Mixsoon is expected to expand more its brand recognition and establish itself as a strong icon in the K-beauty industry. 최지원 기자performance ingredient amazons premium beauty store performance products
2025.02.24. 18:45
Meet Brandon, Your Path to Posture and Performance
In the realm of fitness and wellness, an expert instructor can be the catalyst for personal transformation. Enter Brandon, a seasoned Pilates virtuoso who graces Hills Pilates Studio Bukit Jalil with his exceptional expertise. For those seeking not only a path to impeccable posture but also a route to elevated sports performance, Brandon stands ready to guide you on this extraordinary journey. Brandon's approach to Pilates goes beyond the conventional. He is not only your gateway to a well-aligned physique but also your strategic partner in achieving impressive sports outcomes. If you're driven by a desire for better posture and enhanced athletic results, Brandon is the instructor to turn to. His accolades are a testament to his commitment to eycellence. KIPA Certified Pilates Instructor: A recognition of his deep knowledge and skill in the art of Pilates. ACE Personal Trainer Certification: Demonstrating his dedication to providing personalized training that yields remarkable results Fitness Instructor License Republic of China (Taiwan): A nod to his international recognition in the fitness community. 7 Years of Personal Trainer Experience: A wealth of wisdom and insights gained through helping individuals attain their fitness aspirations. 11 Years of Fitness Personal Experience: A foundation built on personal dedication and Tirstand understanding or the tiness tourney Brandon's passion for Pilates and his extensive experience make him a dynamic force in the fitness world. His multifaceted approach encompasses the nuanced aspects of posture enhancement and sports optimization. He believes that Pilates isn't solely about sculpting the body it's about cultivating the perfect synergy between strength, flexibility, and grace. With Brandon, Pilates becomes more than a routine; it evolves into an exhilarating pursuit of holistic well-being. When you join Brandon's sessions, you're not just signing up for exercises; you're embarking on a transformative voyage. He understands that each individual's journey is unique, and he tailors his instruction to suit your specific goals and aspirations. Whether you're an athlete seeking a competitive edae or someone striving for better posture. Brandon's guidance is attuned to vour needs. As a key member of our esteemed team, Brandon embodies the ethos of Hills Pilates Studio Bukit Jalil. His commitment to his craft and his clients resonates deeply with our philosophy of promoting holistic health and vitality. Brandon's expertise brings a new dimension to our studio, and we are delighted to have him as a vital asset. Are vou ready to redefine vour posture and elevate vour sports performance? Brandon is here to guide you through this transformative journey. Let's reshape your body, optimize your sports prowess, and embrace a life of balanced well-being. 김진우 기자 ([email protected])performance posture sports performance better posture pilates instructor
2023.08.31. 19:40
