Louetlang and Samsung Welstory Forge Strategic Alliance to Accelerate K-Food’s Global Expansion

Partnership aims to transform Korean cuisine from a trend into a sustainable global movement

COLOGNE, Germany – October 5, 2025 – Louetlang, the global K-Food powerhouse behind brands such as Korean Street and Maison de Corée, and Samsung Welstory, a leading global foodservice company, signed a strategic memorandum of understanding (MOU) during Anuga 2025, the world’s largest food trade fair, held in Cologne, Germany.
 

[Image by Louetlang]

Through this partnership, the two companies will work together to co-develop next-generation K-Food products tailored to global markets, enhance Louetlang’s foodservice operations in France to deliver authentic Korean culinary experiences, and jointly expand into the European B2B ingredient market with a focus on scalable, industrial-level solutions. By combining Louetlang’s deep expertise in K-Food brand building and extensive European network with Samsung Welstory’s global operational know-how and supply chain capabilities—proven in projects including Hungary—the partnership aims to establish a scalable collaboration model that drives the industrialization and localization of Korean cuisine in Europe and beyond.
 
“This agreement marks a pivotal step in transforming K-Food from a passing trend into a sustainable global movement,” said Kim Jik, CEO of Louetlang. “Starting with this signing at Anuga, we will strengthen our presence in Europe and accelerate our journey to bring authentic Korean flavors to tables worldwide.”
 
Samsung Welstory added, “Louetlang has established itself as the most authentic and innovative K-Food partner in Europe. By combining our foodservice expertise with Louetlang’s brand capabilities, we will deliver differentiated culinary experiences and unlock new growth opportunities for K-Food on a global scale.”
 

Looking ahead, Louetlang and Samsung Welstory plan to deepen their alliance by integrating brand innovation with global foodservice excellence, creating a sustainable ecosystem that will redefine the role of K-Food in the international F&B industry.
 

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