Louetlang and Samsung Welstory Forge Strategic Alliance to Accelerate K-Food’s Global Expansion

COLOGNE, Germany – October 5, 2025 – Louetlang, the global K-Food powerhouse behind brands such as Korean Street and Maison de Corée, and Samsung Welstory, a leading global foodservice company, signed a strategic memorandum of understanding (MOU) during Anuga 2025, the world’s largest food trade fair, held in Cologne, Germany.   Through this partnership, the two companies will work together to co-develop next-generation K-Food products tailored to global markets, enhance Louetlang’s foodservice operations in France to deliver authentic Korean culinary experiences, and jointly expand into the European B2B ingredient market with a focus on scalable, industrial-level solutions. By combining Louetlang’s deep expertise in K-Food brand building and extensive European network with Samsung Welstory’s global operational know-how and supply chain capabilities—proven in projects including Hungary—the partnership aims to establish a scalable collaboration model that drives the industrialization and localization of Korean cuisine in Europe and beyond.   “This agreement marks a pivotal step in transforming K-Food from a passing trend into a sustainable global movement,” said Kim Jik, CEO of Louetlang. “Starting with this signing at Anuga, we will strengthen our presence in Europe and accelerate our journey to bring authentic Korean flavors to tables worldwide.”   Samsung Welstory added, “Louetlang has established itself as the most authentic and innovative K-Food partner in Europe. By combining our foodservice expertise with Louetlang’s brand capabilities, we will deliver differentiated culinary experiences and unlock new growth opportunities for K-Food on a global scale.”   Looking ahead, Louetlang and Samsung Welstory plan to deepen their alliance by integrating brand innovation with global foodservice excellence, creating a sustainable ecosystem that will redefine the role of K-Food in the international F&B industry.   정현식 기자expansion alliance food brand food powerhouse food products

2025.10.13. 22:36

K-Food Startup Lou et Lang Sets Up Joint Venture with Leading French Distributor to Drive European Growth

Korean food startup Lou et Lang has announced the establishment of a joint venture named SUPER XH with a major French distribution and logistics company. The move signals Lou et Lang’s accelerated push into the European market by combining its product development and branding capabilities with the partner's nationwide distribution network.   The French partner has long specialized in the import and distribution of Asian food products, supplying restaurants, hotels, and retail chains across the country. With an automated logistics system and thousands of active B2B clients, the company offers established infrastructure and operational expertise.   SUPER XH will function as a core base for expanding K-Food across Europe. It is designed as a vertically integrated model connecting production, logistics, marketing, and sales—aiming to streamline the supply chain while improving product accessibility and brand visibility.   “This joint venture is not just about expanding our distribution network,” said a Lou et Lang representative. “It represents a new model where brand and logistics are developed under one strategy. We aim to make K-Food more accessible, while elevating its presence in both everyday and premium markets.”   Lou et Lang is known for its trend-driven product planning and locally adapted branding. The company expects that the synergy with its new partner will allow it to respond more quickly to market needs, strengthen retail partnerships, and establish a consistent presence across the European food service and grocery sectors.   With the launch of SUPER XH, Lou et Lang moves beyond its role as a food brand and positions itself as a structural player in the European K-Food supply chain. The company plans to continue building a sustainable and scalable distribution platform, targeting both regional expansion and category growth.    최지원 기자distributor european joint venture european market food products

2025.05.11. 18:52