K-Beauty Brand 'dasique' Launches Nationwide at Target

Dasique, the K-beauty brand celebrated for its delicate "blooming mood" aesthetics, is set to make its major U.S. retail debut at Target. Starting February 15, 2026, the brand will roll out across more than 700 Target stores nationwide, marking a significant milestone in its North American expansion.   This partnership brings dasique’s signature sophisticated color palettes and high-performance formulas directly to American consumers. The launch features an extensive lineup of 42 curated products, headlined by the brand's iconic 9-Pan Shadow Palette. Known for their smooth textures and buildable pigments, the featured shades include global bestsellers such as 11 Chocolate Fudge, 16 Violet Knit and 18 Berry Smoothie.   Following the brand’s iconic eyeshadow palettes, the Target assortment collection will feature a diverse lineup including the Blending Mood Cheek palettes, the fan-favorite Juicy Dewy Tint and Melting Candy Balm—both celebrated for their smooth application—and the Soufflé Color Pot, a versatile multi-use pot for both lips and cheeks.   The expansion comes on the heels of dasique’s remarkable global trajectory. The company was recently honored with the prestigious $30 Million Export Tower Award at the annual Trade Day ceremony in South Korea, an accolade reserved for companies demonstrating exceptional growth in international markets. Already a dominant force in Japan and China, dasique’s entry into Target signals its commitment to becoming a household name in the U.S. and European beauty sectors.   "Our entry into Target is a pivotal moment for dasique as we bring our unique brand of effortless elegance to the U.S. market," said a brand representative. "We are thrilled to offer American beauty enthusiasts the same high-quality, trend-setting products that have made us a favorite across Asia."   Starting February 15, customers can discover the world of dasique at select Target locations.    정현식 기자target beauty beauty brand target assortment target stores

2026.02.14. 15:00

COSNORI Draws Huge Crowds at ‘K-COLLECTION with KCON LA 2025’ as On-site Excitement Builds

Global beauty brand COSNORI, under Grace Club Co., Ltd., is showcasing its brand power at K-COLLECTION with KCON LA 2025. The event is being held in Los Angeles, USA, from August 1 to 3, and the booth has been drawing enthusiastic responses and strong interest from local consumers.   At the event, COSNORI is presenting its best-selling products including the “Long Active Eyelash Serum,” ranked No.1 in Olive Young’s lash serum category, and the popular “W. Dress Tone-up Cream”.  As one of the largest K-culture events, KCON LA 2025 has attracted more than 130,000 visitors. The COSNORI booth has been crowded with guests throughout the exhibition, reflecting visitors’ strong interest.   In particular, the “Long Active Eyelash Serum,” winner of 28 beauty awards, has captured strong interest from the early hours of the event, taking center stage at the booth. Moreover, the brand is offering an experiential zone where visitors can try out other high-demand products such as “PDRN Shot 675,” “Perfect Setting Waterproof Long & Curl Mascara,” and “Wave Tint,” providing a more engaging and satisfying brand experience.   American consumers who visited the event expressed their enthusiasm, saying, “It was very exciting and satisfying to be able to experience COSNORI products, which are already well known for K-beauty,” showing their trust and heightened expectations for the brand.   A COSNORI representative stated, “This year’s ‘K-COLLECTION with KCON LA 2025’ was a meaningful opportunity to meet local consumers in person and to confirm their interest and loyalty to the brand. Moving forward, we will continue to expand global customer touchpoints with products and strategies that reflect local needs, further strengthen our brand presence in the U.S. market.”   Meanwhile, COSNORI has expanded into more than 60 countries, including the United States, Japan, Europe, the Middle East, and Southeast Asia, further driving K-beauty’s global presence.    정현식 기자collection excitement beauty brand satisfying brand products including

2025.08.03. 23:15