Alma Korea Renews Partnership with Actress Seorina for 2026; Launches Integrated Ambassador Campaign Across 6 Asian Countries

 Alma Korea has announced the renewal of its brand ambassador contract with actress Seorina for 2026. Following this renewal, the company will launch a comprehensive integrated campaign across six Asian countries, including South Korea, Japan, Hong Kong, Thailand, Singapore, and Malaysia.   The core slogan of this campaign, ‘To Me(美) Continued,’ is a creative play on the phrase “To Be Continued,” incorporating the Hanja character for beauty (美, pronounced 'Mi'). The message conveys a "sustainable aesthetic," suggesting that one's personal beauty (Me/美) continues indefinitely.   This slogan symbolically represents ‘Prejuvenation,’ Alma’s proactive management philosophy focused on protecting and maintaining the skin’s natural health before the visible signs of aging begin.   Since 2023, Seorina has served as Alma’s ambassador, helping build the brand’s premium image through her sophisticated and healthy charm. With this contract renewal and the expansion of the global campaign, Seorina will actively participate in various brand visuals and activities across the six Asian markets. The campaign will highlight Alma’s flagship premium solutions, Titanium Lifting and TuneFace, to increase engagement with regional consumers.   “‘To Me(美) Continued’ is a message that encapsulates Alma’s prejuvenation philosophy alongside the modern lifestyle of consistent self-care,” stated an official from Alma Korea. “Together with Seorina, we aim to clearly communicate Alma’s innovative technology and a new beauty paradigm across various Asian markets.” 강동현 기자partnership campaign alma korea ambassador helping countries including

2026.03.19. 18:39

2024 Global ESG Campaign Successfully Held in Bangkok, Thailand

Action for Clean Environment (ACE), a global non-profit organization dedicated to fostering global environmental activism, selected GyuMin Kim (Grade 9, Linfield Christian School) and SiHyun Park (Grade 11, Springfield Commonwealth Academy) as ACE Leaders to spearhead the 2024 Global ESG Campaign held in Bangkok, Thailand, from November 19 to 22.     Kim and Park successfully coordinated and supported several Korean CEOs who attended the 2024 Forbes Global CEO Conference, which took place in Bangkok, Thailand on November 20 to 21. Notably, the two students played a pivotal role in securing sponsorship, resulting in significant donations, including boxes of Korean noodles, organic soaps, and other products contributed by Korean corporations such as Simple Planet, Zestech, MyBEE, Woojin Management Legal Corporation, and IDEAS2SILICON Inc. The donations were provided to the Foundation for Children, a prominent charity based in Bangkok.     “It was a proud moment to witness two young individuals showcase their passion for leading a global ESG campaign and developing actionable plans with minimal guidance from adults. Their contributions had a tangible positive impact on the improvement of environment and the betterment of human lives,” said Tony Lee, Executive Director of ACE.     Reflecting on the experience, GyuMin Kim shared “This was my first time managing a global ESG campaign, and I can proudly say it has been a unique and rewarding experience.” SiHyun Park addred, “I hope this experience not only helps me grow but also inspires others to recognize the importance of ESG Campaigns.”    박원중 기자 ([email protected])campaign thailand thailand on in bangkok rewarding experience

2024.11.24. 22:48