“Korean Style · Weifang Charm, A Meeting Between Mountains and Sea” Shandong Weifang Inbound Tourism Promotion Event Successfully Held in Seoul

According to Li Hao (李好)，the Korean representative of the China–Korea Sister City Exchange Program under CRI Shandong Channel, the Weifang (潍坊) Inbound Tourism Promotion Event (Seoul), themed “Korean Style · Weifang Charm（韩风潍韵）, A Meeting Between Mountains and Sea（山海相邀）,” was successfully held on November 24 at the Pullman Ambassador Hotel in Seoul. Hosted by the Weifang Municipal Bureau of Culture and Tourism, this event marked Weifang’s first comprehensive city-branding campaign in South Korea. It aims to deepen cultural and tourism exchanges between China and South Korea, enhance the visibility and influence of Weifang—known as the “World Capital of Kites（世界风筝之都）”—in the Korean market, and inject fresh momentum into bilateral cooperation in culture and tourism.   The promotion event was attended by a delegation led by Gao Qiang (高强), Director of the Weifang Municipal Bureau of Culture and Tourism. The delegation comprised heads of cultural and tourism institutions, key cultural-tourism enterprises, intangible cultural heritage inheritors, and representatives from major travel agencies. More than one hundred guests participated, including representatives from the Seoul Metropolitan Council, the Seoul Tourism and Sports Bureau, other local government and cultural-tourism organizations, as well as major Korean travel agencies, airlines, cultural groups, and media outlets. Their presence made this event one of the largest and most prominent in-person exchanges in the China–Korea cultural and tourism sector this year.   In his remarks, the representative of the Weifang Municipal Bureau of Culture and Tourism noted that South Korea has long been one of Weifang’s most important international source markets and friendly partners. He emphasized that Weifang is not only world-renowned for its kites, but also a modern city with a long history, rich cultural heritage, and an exceptional living and business environment.   Weifang boasts abundant intangible cultural heritage, beautiful natural landscapes, distinctive Qilu traditions (齐鲁风情), and enjoys national recognition as both the “Land of Melons and Fruits (瓜果之乡)” and the “Land of Longevity (长寿之乡).” He extended a sincere invitation to Korean friends to visit Weifang and experience firsthand the city’s diverse charm—where mountains and sea beckon—and the cultural resonance embodied in the theme “Korean Style · Weifang Charm.”   Cultural Resonance Takes Center Stage as Intangible Heritage Builds a Bridge of Friendship This promotion event placed special emphasis on immersive cultural experiences and emotional resonance. One particularly memorable moment was a cross-border musical dialogue: Ma Rongsheng (马荣盛), an inheritor of the Chinese guqin (古琴) intangible cultural heritage, performed on stage alongside Cho Cheol-hyeon, a Korean daegeum artist. Their joint rendition of classic pieces blended the graceful melodies of traditional Chinese and Korean instruments, earning repeated applause from the audience. In addition, Weifang’s signature indoor kite performance (室内风筝表演) brought the vitality and creativity of the “Kite Capital (鸢都)” to the venue, offering onsite guests a unique and visually captivating artistic experience.   Outside the venue, the carefully arranged Weifang Intangible Cultural Heritage Market (潍坊非遗市集) also drew significant attention. Interactive demonstration areas, including kite-making and woodblock New Year print stamping (木板年画拓印), allowed attendees to experience Weifang’s exquisite traditional craftsmanship up close, while beautifully crafted cultural and creative products were highly favored. Many Korean travel operators stopped to engage and exchange ideas, noting that such tangible, hands-on cultural displays provide valuable inspiration for designing future in-depth cultural tourism itineraries.   Pragmatic Cooperation Drives the Market, Jointly Shaping a New Chapter in Cultural and Tourism Development During the promotion session, the organizers highlighted Weifang’s tourism routes, which integrate cultural experiences, ecological wellness (生态康养), kite culture, and rural leisure travel(乡村旅居), and introduced targeted tourism products for the Korean market, showcasing Weifang’s diverse appeal beyond its famous kites. To ensure practical cooperation, a signing ceremony was held on-site. Several Weifang cultural and tourism enterprises signed a series of cooperation agreements with Korean partners, covering areas such as mutual tourist flow, itinerary development, and market promotion. Both sides agreed to use this as a new starting point to integrate high-quality resources and jointly expand the market, a move expected to effectively attract more Korean tourists to visit Weifang for sightseeing and leisure.   In particular, Li Hao introduced Director Gao Qiang to several representative cases of sister-city exchanges between Shandong Province and South Korea this year. He noted that there has been extensive cooperation with Kangwon National University in Gangwon Province, South Korea, and that Chuncheon City—where the university’s main campus is located—is a sister city of Weifang. He suggested holding another cultural and tourism promotion event in Chuncheon, targeting Gangwon Province, to leverage the sister-city relationship to further deepen exchanges between the two sides, such as establishing sister-university partnerships between Weifang and Chuncheon and organizing mutual goodwill visits by delegations. Representatives from the Trilateral Cooperation Secretariat (China–Japan–South Korea), the Cultural Section of the Embassy of the People’s Republic of China in the Republic of Korea, the China National Tourist Office in Seoul, and the Shandong Provincial Representative Office in South Korea, among other relevant institutions, attended the event.    정현식 기자mountains promotion tourism promotion korean style korean market

2025.12.14. 20:28

Top-Tier Korean Scalp Care...Leading K-Hair Care Brand AROMATICA, Launches Global Black Friday Promotion on Amazon

Premium Scalp & Skincare brand AROMATICA, rooted in aromatherapy, has launched its global campaign with a Black Friday promotion on Amazon to showcase the excellence of Korean beauty (K-beauty) across the global. Amid the surging global interest in K-beauty,     AROMATICA is running a promotion on Amazon during the Black Friday period to introduce the excellence of Korean scalp care products, featuring discounts on flagship items such as the Rosemary Root Enhancer, Rosemary Scalp Scaling Shampoo and the New Rosemary Scalp Volumizing Ampoule.   Founded in 2004, AROMATICA has been offering various product lines including scalp & hair care, skin care, body care, and aromatherapy products. The brand pioneered the concepts of ‘Clean Beauty’ and ‘Conscious Beauty’ in Korea, focusing on creating safe and healthy products by introducing EWG cosmetic ingredient data. The brand is committed to using safe ingredients and, natural essential oils instead of synthetic fragrances.   During the Amazon Black Friday event, AROMATICA is offering a discount promotion on the entire Rosemary Scalp Care Collection, which helps nurture a healthy scalp and aids in hair loss relief. Specifically, the Rosemary Root Enhancer will be featured at a 30% discount. The Enhancer, a spray-type scalp nourishing tonic, strengthens hair roots with a blend of Rosemary extract, Rosemary essential oil, a 7-Vitamin Complex (including Pro-Vitamin B5, Biotin, and Vitamin C), and a 6-Black Food Complex (including black rice and black bean). It is lauded for its non-sticky refreshing feel and its ability to quickly calm scalp heat, allowing for frequent use.     The Rosemary Root Enhancer has achieved remarkable success, ranking #1 in Olive Young's Hair Care category, #2 on Amazon US Scalp Treatment (2024), and #1 on Amazon Italy Scalp Treatment (2025). Furthermore, the Rosemary Scalp Scaling Shampoo is a certified favorite, having won the Olive Young Awards for five consecutive years from 2017 to 2021.     This collection's products promote healthy scalp circulation and support hair regrowth through ingredients like Rosemary extract, essential oil, Biotin, and Caffeine. The shampoo helps maintain healthy and abundant hair by deep cleansing the scalp, gently removing buildup, and adding volume and strength to the hair.   Positive customer reviews on the Amazon platform confirm the product's effectiveness, with users noting that "The number of hair fall has significantly decreased," and "It acts directly to quickly cool the scalp heat," leading to repeat purchases.   Mr. Kim Young-kyun, CEO of AROMATICA, explained that the company has developed ingredients that help improve scalp health and relieve hair loss using AROMATICA’s unique extraction technology and blending expertise. These ingredients work deep into the scalp to provide essential nutrients and support healthy hair growth. Following the global rise of K-skincare, K-hair care is now gaining traction — with AROMATICA at the center of this movement.   AROMATICA currently operates through over 2,289 global distribution channels and demonstrated remarkable growth with a 47% increase in overseas sales through 2024. The company plans to secure over 5,000 distribution points by 2026 and is preparing for a KOSDAQ listing scheduled for November 2025.   AROMATICA, first launched in 2004, is a scalp & skincare brand rooted in aromatherapy, established to create safe and sustainable products formulate with natural essential oils instead of synthetic fragrances. The brand develops and showcases a variety of beauty and lifestyle products, including scalp & hair care, skincare, body care, upholding gentle yet effective ingredients and precise standards as its brand philosophy. AROMATICA continuously strives to be a trustworthy brand and is committed to operating ethically.   The company currently operates through over 2,289 global distribution channels and has demonstrated remarkable growth, recording a 47% increase in overseas sales up to 2024. AROMATICA plans to secure a total of over 5,000 distribution points by 2026.   The brand is preparing for a KOSDAQ listing in November 2025.    정현식 기자promotion leading korean scalp hair care amazon black

2025.11.19. 22:42